With the onset of 21st century, we have entered into the digital era, where we can get access to any type of information anytime and at anyplace. With this, digital world has changed the dynamics of the marketing business. Traditional marketing has expanded its arms to the digital marketing, here we cannot defy the potential of this still not much explored world. Digital Marketing has given a big hit to the traditional practices of the marketing. Traditional marketing, has been there since the world has started and now it has been overtaken by digital marketing practices.

Digital platform can be used to make a positive image of the brand in the target section of the society. It helps in building the trustworthy relationship between provider and consumer.

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Digital marketing use digital technologies and provide various digital platforms to promote the brand online. Digital marketing encourages the engagement with customer and help in acquiring new clients via various social media channels like Facebook, Twitter, Youtube, Instagram, Snapchat etc.

Social media is a place where people spend a lot of time and it need to be used in terms of marketing to reach target section. A brand needs to be active on social media platform. Social media presence let consumers updated about the latest products, information about developments etc. Communication with the customers is must either by social media or by websites and emails as it can easily clear the doubts and helps in building long-lasting relationship with the customers. More the number of followers on Social media, more the business will grow.

It is an opportunity not to be missed by the small and large size businesses. There are around 2 billion active users worldwide, this shows while searching on the Google.

Trends in the social media keep changing and it needs to be implemented and updated to be in the race of cut throat market competition.

In terms of the active users, facebook has surpassed all other platforms. Nowadays, videos are being circulated on social media to create hype, for e.g., videos could be educational, explainer and entertainer type. This helps in making a constant touch with the public. Live video streaming is the latest trend which is being followed by the large number of the companies, live streaming guarantees authenticity and making the whole process of interaction more exciting.

This year, many social media trends have been seen on social media platforms. It is providing the direct buying option with Buy button. Facebook has already incorporated buy now button. Similarly, in the case of pinterest which has buyable pins option. Twitter and instagram are no way behind, they have also enabled the buy button and buy now format.

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iPhone7 and iPhone7 Plus were launched yesterday in a frenzy event, with the whole world keeping an eye on it. While there is no doubt that there is very little design change, very unlike Apple, in the new entrants to the family, there is also no denying to the fact, that Apple has taken the technology part a notch higher for other bigger players in the market.

The antenna bands on the back of the previous models have been made more discreet; they now hug the edges of the device. And for the first time in iPhone’s history, the new phones are water and dust resistant.

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Here is a list of changes in iPhone7 and iPhone 7 Plus:

Read HERE 
Geek! That word generally sends an image, of a guy with ruffled hair and big glasses, in your brain. A guy, who is socially inactive, is a nerd and a boring mouth to talk to.

So wrong!

Geeks are actually the doers, inventors, and inquisitive people, who like gathering knowledge and end-up sharing it with- the not so geek like us- for the better good of the society.


If you can relate to this whole sentiment, then you probably are a geek and this article is meant just for you. But for people who look at geeks with suspicion and disregard – here’s a piece of mind, from Bill Gates, for your kind perusal.

“Be nice to geeks, you’ll probably end-up working for one”


For full article - CLICK HERE


The iPhone7 release date (7th September 2016), has created a lot of buzz around the world. Now, it matters very less, whether you are an iPhone fan or despise it, but it surely is difficult to ignore the enticement of the launch. Although Apple has not specifically cleared whether the latest launch of the iPhone family will be iPhone7 or iPhone7 plus, but one thing is for sure, the latest version of iPhone is the next big thing and its devoted lovers have their eyes on it already .

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Here’s what they are saying!

The new kid of the iPhone family, might be slightly larger than its predecessors with an ultra advanced technolofy. It is anticipated that iphone7 – if that is what they would call it, will have many idiosyncrasy i.e. latest operating system, new UI, smarter SIRI, ultra fast processor and the most favorable rumor is that there would be dual cameras in the back, with better zoom and faster focus for clicking sharper picture. 

Processor and operating system - The hardware specifications included with the results indicate that the iPhone 7 Plus will come with 3GB of RAM - up from 2GB in the previous iteration - as well as a dual-core ARM processor clocked at 2.37GHz as opposed to 1.84GHz. It would come with iOS10, which will include an overhauled messages app that supports handwriting. Sound cool eh?

Design and display – iPhone promises to be the first smartphone in the market to use the latest Gorilla Glass 5 from corning, which it also uses it iWatch. Apple is also doing away with the home button, which would not only increase the size of the screen, but will also feature a touch sensitive pad powered by 3D touch technology.

Since a long time we have been expecting an edge to edge display, though the expectation has never really been met, we think it is time to finally welcome that change with this latest launch. It is also said that Apple’s successor to the iPhone 7 may have a curved edge design for its OLED screen, the Wall Street Journal reports.

For 2017, the iPhone’s 10th anniversary, Apple is believed to be working on a major redesign for its smartphone, which will include an edge-to-edge OLED screen, people familiar with the matter told the WSJ.

On top of this, the 2017 iPhone is also expected to eliminate the home button by building the fingerprint sensor right into the display.

Rumours about the removal of the headphone jack in the iPhone 7 may, in fact, apply to this iteration instead, following new leaks about the iPhone 7 matching the iPhone 6S.

These features for the 2017 iPhone – tentatively known as the ‘iPhone 8’, rather than the iPhone 7S – have been suggested by Apple watchers this year.

According to WSJ, the reason Apple is holding off from including these improvements in its forthcoming iPhone 7 is because the pipeline will take time to implement: “People familiar with the matter said some features that Apple hopes to integrate into iPhones, such as curved screens, weren’t ready for this year’s models.”

Camera– Dual cameras at the back! That would be one of a kind, wherein, both cameras would work together to generate one picture, with better zoom, exceptionally faster focus and perhaps much more detailing that would result in better and sharper pictures. It also is meant to boost the quality pictures when clicked in low light for better photography experience. So, all you wanderlusts who love clicking images from your iPhone, this could surely be of some interest to you.

No Aux Port- Don't be surprised if you do not see an aux port, in this latest launch by Apple. iPhone has decided to do away with it and instead would now offer, a single lightening cable port which would be sued for music playback, data transfer, as well as, charging. How practical would this turn out to be when someone wants to charge their phone and listen to music at the same time is a thing we will just have to wait and figure out.

iPhone7 Price: According to a report by Phoneradar, iPhone 7 and the iPhone 7 Plus are expected to come in three variants (based on storage) -- 32GB, 128GB and 256GB. While the iPhone 7 32GB is said to cost CNY 5288, the 128GB and 256GB variants are expected to costs CNY 6088 and CNY 7088 respectively. As for the larger and more powerful iPhone 7 Plus, the 32GB, 128GB and 256GB versions are supposed to come with a price tag of CNY 6088, CNY 6888 and CNY 7888 respectively.


Converting the prices to Indian currency, the 32GB, 128GB and 256GB of iPhone 7 would approximately cost Rs 53,000, Rs 61,200 and Rs 71,250 respectively. While 32GB, 128GB and 256GB versions of iPhone 7 Plus would roughly cost Rs 61,200, Rs 69,200 and Rs 79,300 respectively.

- Sanjay Verma