Remember the early 90s when the internet ventured into this world to change the way people looked at communication? And with every passing year, people, brands and companies, realized that there was a whole new way to promote and market their products.

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Fast forward in the 20th century, digital world changed, the way it operates changed and the way writers/bloggers/digital platform users could make money – changed!

As per - With the emergence of search engines in the mid- 1990’s, the internet ballooned into a massive e-commerce and information machine. Website owners were creating valuable content and providing tremendous benefits to their visitors, and these website owners wanted to be compensated for their hard work. Early forms of online advertising like CPM or fixed placement started seeing competition from emerging, more accountable forms of online advertising, like affiliate marketing.

That brings us to the question- what is affiliate marketing?

In simple words – This is one of the oldest forms of marketing, in which when someone, via your reference, buys a product, results in you getting a commission. The depth and weight of the amount will vary on the payout scale of the brand that you are helping sell; sometimes resulting in exorbitant amounts.

In this, a company/brand puts a tracking URL on the promotional link, which you would include on certain keywords in your write-ups, clicking which people can buy product(s), thereby, maintaining a record of from where did the lead generate and got converted into a sale. These activities are mostly done by ecommerce portals to increase their sales volume, and you can get your unique tracking code by signing-up with them, if you fit into the criteria put forth by them.

Who makes the core of the affiliate program?

      1)      Advertisers 2) Publishers 3) Consumers

In this, advertiser is the one who is selling the product, publisher is the one who put the promotional link in his/her write-ups and consumers are people like you and me.

Have you ever observed how certain words on various blogs are highlighted and hyperlinked to an external landing page? Well, it is most probably because the blogger/writer is associated with an affiliate program and helping the brand sell certain items, which could be of your interest.

Few common terms in afiiliate marketing:
PID (publisher website ID) is used to identify the publisher's website. .
AID (ad ID) is a number which identifies a specific link and enables the brand to track the performance of the publisher and help credit their payments on time.
SID (shopper ID) enables publisher to track where their referred actions originated so they can target and/or reward their unique shoppers.

Do you have to pay to join?
No, you do not have to pay to join an affiliate program, but you might have to spend a bit of money to promote the links in order to convert leads into sales, to be able to earn some money out of it.

Criteria to join
If you have good following on your portal and have good amount of traffic that shows inclination to purchase products that you are promoting, then you are in for the game. There are a few networks like Viglink and Skimlinks which automatically convert normal links into affiliate links, thus making your life easy, in case you are not very tech savy in converting links or figuring, which words to hyperlink to get optimum results.

Is it legal?

Simple answer is, yes it is! It’s like, you acting as the middleman between the buyer and the seller. The income generated from such platforms is all legit. 

In my next post I am going to list down some of the best afiiliate marketing paltforms which you can join if you meet the criterias mentioned above, so stay tuned to this blog and make sure that you get to know the best possible way of monetaizing your blog.
Ever since its launch, PokemonGo has been a massive hit and an online sensation to say the least. This location-based reality mobile game has been downloaded by thousands and thousands of users across the globe and has become the most active mobile game ever in the United States with more than 22 million players. And the figures keep increasing every minute; yes, that is how fast it is growing.

Keeping aside all the fun and craziness, there are certain things that one cannot avoid for long, if they wish to continue playing this game.

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Here's a list of five reasons though according to us, that tells us that you should not play Pokemongo at all!

If you don't wish to be robbed
According to the Guardian, police in O’Fallon, Missouri, recently got a call at 2 a.m. about a group of four players who were playing Pokémon GO on a hotspot device when armed robbers lured the players to an isolated parking lot and robbed them. According to the Sgt. Bill Stringer, the suspects were charged with first-degree robbery and had bond set at $100,000 cash.

Now we all know that this game works by finding certain Pokémon at specific locations, which also means that at a certain time and location a lot of players might gather at the same location. The chances of all of them being friendly. is very remote. So, why take the risk? Is a game worth the risk?

To avoid car crashing
Using your phone while driving your car? A very bad idea! I have never liked the idea of people being busy on the phone while driving and taking their eyes, off the road. They risk not only their lives, but also of others on the road. According to KTLA5, multiple law enforcement agencies around the world have had to issue warnings to players that they are not only putting their own lives at risk, but they are also endangering other drivers as well.

Saving your relationship
Friends and family might not say much. But your girlfriend or boyfriend might not be that understading if you are stuck on the phone all the time trying to catch a rare pokemon. Buzzfeed reported about a man who was with his wife in a hospital while she was waiting for a C-section. According to the player, he found a Pidgey on his wife’s hospital bed, and at that moment, his wife found out his real priorities. Now, you do not want to be that guy do you?

Avoiding extra attention
People have gone crazy and saying that they have made new friends via this game. But that also brings in unwanted attention. There have been several reports of female players who found it extremely uncomfortable when other players approached them and talked about their personal lives.

Save your data
Pokemon uses map data to locate other users and generate feeds, which results in huge data consumption by this game. If you are up for huge bills for data then go for it, but if you have limited budgets in the month for the phone data, then we suggest you get a grip on it.

- Sandeep Verma
Vijender Singh became the WBO Asia Pacific Super Middleweightc Champion last night, after defeating Australia's Kerry Hope convincingly. Vijender now remains unbeaten since becoming a proffessional boxer, this time by unanimous decision, even though his reputation as the ‘Knockout King’ took a backseat.

It was also his toughest fight yet, stretching to the maximum 10 rounds at the end of which he was as drained as his opponent.

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A young man at 31 has succeeded in not only bringing India pride by all his accomplishments worldwide but has also managed to earn fame in Bollywood and in one of MTV’s was famous show (Roadies) . 

But as they say, there is a tale in every story. Here we are with our quick five facts about Vijender Singh that will leave you spellbound.

1. Punjab Police found 29 kg’s of heroine and other drugs at his NRI house in Chandigarh. Yet somehow he was given a clean chit in 2013 by the National Anti Doping Agency. 

2. A director in 2011 refused to cast Vijender Singh for his movie because he was married. The director thought he would not be popular amongst the females.

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3. He has worked for Bollywood actress Priyanka Chopra to protect her from the crowd in a rally in Pune.

4. In 2009 Vijender Singh signed a contract with Percept, which was the second most highly paid endorsement deal ever signed by a sportsperson in India who was not a cricketer.

5. Vijender Singh is the only person apart from Mary Kom to have won the Rajiv Gandhi Khel Ratna award.

- Meher Sethi
For all of us out there who hate to read majorly because of the lack of patience and concentrating here are few extremely quick ways for you to read faster. Now not only can you save some time, but can also enjoy reading more than you usually do.

Here are your speed reading tips, in just 5 pointers.

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      1.     Prioritise
Read through. The first rule to reading faster is to do subjective reading, get a brief idea of what you are reading. Then understand what portions need your attention and what all can be skipped. By doing so you can have a better idea of what needs your understanding and the rest can be skimmed through.
      2.    Concentrate on the headings.
Most heading say it all. If you are really short of time then just give the heading a read and skip to the second passage. Mostly that section also known as the body of the writing has the knowledge and the things you really want to know about.      
      3.   Avoid the bold highlights.
Mostly you tend to pay more attention to the words high-lightened while they are only sentences that people want to stress on and want to catch your attention. Trying to understand this portion may make you go back again to it and end up taking double your time. Remember, Not everything bold is important
      4.   Quiet
Do not read out loud to yourself. Your tongue has a tough time matching the pace of your brain and ends up making you slower. Unless you are trying to remember or learn a material try avoiding reading it out loud.
      5.   Eye movement.

Try to focus more by keeping your eye balls in control and not letting your mind get distracted by the words to come. Stick to the words you are and read along the lines by maintaining a pace that suits your brain and your eye. A lot of people try to skip words and let their eyes run, doing so they end up not understanding what they read which makes them go back all along.

- Meher Sethi